Applying for sportscasting jobs can be extremely stressful. There is a lot of competition paired with minimal opportunity to stand out from the crowd. That’s why every inch of your application has to do its best to stand out from your demo reel, to your resume and even your cover letter.
Crafting a solid cover letter is like producing a great tease to break, or a quality pre-game show. It gives the audience (the hiring person) a sense of what you can bring to the table, hits the high notes of your success and entices them to stick around to read your resume and (hopefully) listen to your demo reel.
So how can you produce a ‘stick-around-worthy’ cover letter that gets hiring managers to invest more time in you? What are the things that you should include…and more importantly what should you EXCLUDE in your pitch to a future employer?
Shold Media Group is an outstanding resource for those in radio and broadcasting. Their founder Taylor Shold wrote an article on what to include in your cover letter and how to make it stand out from the crowd.
I get asked all the time…”What should I put in my cover letter?”. I never really had a great answer. But the more and more I got thinking about it, the goal of your cover letter is to get you in for an interview, right?
You need to stand out. In our industry, we all look very similar on paper. University/College degree in some kind of Radio/Television/Journalism program. We (hopefully) did some kind of extra-curricular activity while at school, be it an internship or working at the school paper/TV station.
We have a little bit of experience…if you’re lucky, you’ve had some full-time employment in the industry that you can lean on.
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