It’s a decision that many teams face and broadcasters must adapt with. Do you invest in and make the push towards AM or FM radio in your market, or do you make your games accessible only through online means? Internet Radio has come leaps and bounds in the last 5 years, with most radio stations seeing the light and offering an online stream. However for sports teams, does it help them to be ‘on the dial’, or is ‘on the web’ enough?
James Cridland spoke on this topic at an International Broadcasters Convention event. He talks on comparing internet to terrestrial radio, and whether or not this “new technology” is killing or helping the broadcast industry.