It’s been said more than once….technology is changing the world we live in on a daily basis. From a sportscasting point of view it’s generating more broadcast opportunities and more broadcasts than ever before.
INTHEBLACK is a monthly Australian business magazine that releases over 150,000 copies of its magazine in 127 different countries. In their September 2016 edition, author Michael Blayney did a feature piece on the evolution of broadcast sports media, and how teams are taking matters into their own hands. The article has an Australian spin, however uses examples from the NBA, MLB and NFL.
Major sporting codes are taking control of their own valuable product, side-stepping the media networks by marketing video direct to their audiences’ smartphones.
In a 2011 interview, the then chief executive of the Australian Football League (AFL), Andrew Demetriou, dropped his guard for a few moments to talk about the possibilities offered by high-speed internet connections. The new technology could let the AFL cut out the media middlemen and stream content directly to viewers, he said.
“We might work across various platforms. We are trying to control as much as we can control and not deal with as many third parties. That’s where I see upside in the revenue.”
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