Facebook, Twitter, Instagram, Google+…whatever your poison, social media has become a crucial part of the sports and broadcasting industries. No longer are fans content with a post-game recap and article, now they demand in-game updates, exclusive content and more digital media than ever before.
Here is a good article on the use of Twitter and other social media platforms to engage a team’s fanbase:
Sports fans are extremely passionate about their individual teams and sports which they support – this level of passion is rarely seen elsewhere. People will travel across the world to support their favourite side, but with the growing use of social media by sports teams fans can feel increasingly connected to their team even when they are not there in person. Social media is now providing a popular platform for these loyal fans to share their enthusiasm for their teams, with over 40% of all tweets being sent about sport, showing just how popular social media is for sports broadcasting.
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