Why Storytelling is the Play-by-Play Secret Weapon
When you think about your favourite sports broadcast, what stands out? The buzzer-beaters, the game-winning goals, or maybe, it’s the voice behind it all—the play-by-play announcer. What separates a good announcer from a great one? The secret is storytelling. Yes, the way announcers weave narratives throughout a game is often what keeps us on the…