Job hunting is a bit like high-stakes speed dating. Rushing from interview to interview, trying to promote yourself in the best positive light, and looking for that “in”. But like a speed dating session, you might only come away with one or two numbers (second interviews). That’s where the task of trying to promote yourself comes in. Trying to make yourself a more attractive applicant for employers and improving your chances of getting hired.
Shold Media Group is a Canadian based media social network that pumps out some great content. A recent article they published looked at ways to promote yourself when job hunting and how to best give yourself the leg up over the competition.
I’ve always loved the idea of strategic disruption and I can’t stress how important that is when you’re on the job hunt. In 2016, we have so many creative ways of promoting our brands with evolving social media marketing tools. Facebook brand pages, Snapchat geofilters, Twitter ad campaigns. The key is using those types of platforms to create a unique strategy to disrupt the regular job hunting routine and get people’s attention.
Since parting ways with Entertainment Tonight Canada as an online producer and strategist, I’ve learned to devote extra time and energy into promoting my own personal brand. Here are a few things that I’ve picked up:
Become a LinkedIn Master
LinkedIn is now your Batcave. Not Facebook, not Twitter, not Instagram…definitely not Peach. It’s LinkedIn. If your kung-fu isn’t strong on LinkedIn, then you have some work to do. Some of you may be inclined to say “Well that’s weird, I have an enormous following on Twitter or I get an average of 500 likes per photo on Instagram!” Congratulations, use that mojo to your advantage, but LinkedIn is the platform for career building. It’s not the place to post about how happy you are the Toronto Raptors won. It’s the place to post about how impressed you are with the advertising strategy behind the “We The North” campaign.
Click here to read the full article.