The internet has radically changed the sports broadcasting industry. Tie-lines, instant scores, social media and of course, live-streaming both video and audio. In Australia, where a sport like hockey is a fringe sport at best when compared to the mainstream culture, the technique of live-streaming games has exposed the sport to a new mix of fans.
Will Brodie is a reporter for “The Age”, an Australian newspaper. He recently profiled the success of streaming in the Australian Ice Hockey League, and how it can both attract new fans, as well as better inform the current crowds.
For Australian Ice Hockey League fans, when their teams hit the road, it’s the internet or bust in the search for game-day information. There is no billion dollar broadcaster deal ensuring spiffy live coverage. Unless ATC Productions is covering the game you seek, you are in the hands of club volunteers manning the cameras, computers and microphones..
CBR Brave is playing the North Stars in a crucial clash in Canberra. Not surprisingly, the enterprising Brave have a live feed, despite the challenges of their cheek-by-jowl arena.
My ageing and not so trusty desktop computer handles the webcast without complaint, and I am pleasantly surprised by the quality of the picture.
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