There is nothing more effective than social media to better promote yourself and your work. However as much of a resource as it can be, it can also go terribly wrong with a single Facebook post or tweet. From QuickSprout.com is a great article on developing a social media presence and using it to improve your own personal brand awareness in the industry.
A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. In the case of McDonald’s, the golden arches became part of the brand. Those arches separate their product from all other fast food restaurants and they’re a recognizable symbol even with kids.
Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it’s people working with people and that’s what makes business relationships valuable.
For the full article, click here.